Thursday, April 25, 2013

Beauty Breakdown: nature turned pattern

Good morning creative people!
Welcome to a Beauty morning with me, MaJo :) Every Thursday I'll delight you with gorgeously packed beauty products (and every now and then, I'll even throw you a beauty secret).

Today is a national holiday in Italy, so I thought it would be nice to share with you the packaging of another Italian brand. Ortigia Sicilia is a small soap and scent luxury company based in Florence. It was originally founded in Sicily in 2006 by Sue Townsend (co-founder of Crabtree & Evelyn). Its varied product range use natural ingredients native to Sicily and is inspired by the "aesthetics, colours and scents of Italy's most historic and tropical region". 

Their highly decorative and exotic packaging was designed by Sue Townsend herself. It is filled with common Sicilian imagery and colours. Most of the boxes and paper packaging is decorated with patterns that evoke the main ingredient of the product, while most of their glass bottles and candle jars show images of leopards and palm trees. I really liked the use of pattern within their packaging range: very ethnic and with clear north African inspiration (Sicily is closer to North Africa than to Italy, so their influence through History shows in Sicilian architecture and arts & crafts), so those are the images I selected to inspire you today. Please enjoy:
Almond Body Cream by Ortigia Sicilia

Pomegranate Oval Gift Box by Ortigia Sicilia

Neroli Bath Salts by Ortigia Sicilia

Sandalo Glycerine Soaps by Ortigia Sicilia

Sandalo Perfumed Crystals by Ortigia Sicilia

Bergamot Body Cream by Ortigia Sicilia

Fico d'India Drawer Sachets by Ortigia Sicilia
Florio Bath Salts Envelopes by Ortigia Sicilia

Geranium Drawer Sachets by Ortigia Sicilia

Geranium Drawer Sachets by Ortigia Sicilia

Thanks for stopping by and taking the time to read. See you next week with more inspiring designs. Have a great day, MaJo

PS. I would like to thank Dawn Clarkson from Nice&Fancy for introducing Ortigia Sicilia to me. She spotted some of their products last week while walking around Turin and let me know of their inspiring packaging. 


  1. MaJo, I love your packaging series, such beautiful designs & looking forward to your next beauty secret!

    1. thank you so much Anja! I just saw your comment and made my night :D Hope to surprise you with tomorrow's packaging.

  2. Such a lovely post Majo, the patterns on the packaging are super. I really love the Geranium and Fico d'india drawer sachets, I think the products are of great qua,lity too as it is such a lovely region of Sicily full of natural and perfumed raw products.
    No need for the mention but thanks anyway x

    1. Aw Dawn… I discovered them thanks to you, so you deserved to be publicly thanked :P

  3. Great find, MaJo. Gorgeous patterns and colors. Very inspiring selection. Thank you!

    1. Thank you so much! The whole point of my series is to inspire you all, so I'm happy I was able to do it this time :D

  4. The colors used are so attractive and beautiful!! You have chosen the colors so carefully keeping in mind everything! great job!


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